Catering Electronic Menu Board & Desktop Ordering Machine Store Intelligent Digital Ordering Solution-Qunmao

Six Core Pain Points of Traditional Menu and Order Mode in 1. Restaurant Stores

The hidden cost of paper menus is far higher than the printing fee itself.

1. Menu replacement is troublesome and the price change period is long.

A price adjustment of a dish or a new product on the shelves requires redesign, printing and replacement at the store. The whole process usually requires2-3 daysEven longer. For chain brands with multiple stores, the problem of inconsistent menu versions in each store is even more prominent.

2. Paper menu loss, high hidden costs

In the case of a 20-table medium-sized restaurant, the annual menu reprint costs are usually1200 to $6000Between, this does not include the time cost of designer coordination, proofreading, waiting for delivery, and staff replacement table by table. When menu price information lags behind, it can also result in underpayment or customer litigation disputes, and hidden revenue losses are difficult to quantify.

3. Lag in information update and high risk of customer complaints

The inability to synchronize dishes sold out in real time, the untimely release of event information, and the high cost of implementing seasonal menus-these problems areCatering digital upgradeThe most common and most easily overlooked operational vulnerabilities. Customers see the old price point list and only find the price increase when they check out, which directly damages the trust of the store.

4. The pressure of manual ordering is high during the peak period.

During peak lunch and dinner hours, front desk cashiers and manual orders often become efficiency bottlenecks. In the fast food chain scenario, customers may lose more than 5 minutes after ordering, while manual ordering takes about 2.5 minutes on average.

5. Human costs continue to rise

Difficult recruitment, long training cycle and large turnover of personnel are the long-term operating pressures faced by the catering industry. Under the traditional ordering mode, a fast food store may need six cashiers to work shifts, and the labor cost accounts for a high proportion of the total revenue.

6. The menu display is old, which affects the brand image and the willingness to place orders.

Static paper menus are difficult to present the true texture and visual appeal of dishes, especially in tea, dessert, western food and other formats that pay attention to "color value", the menu display effect directly affects the customer's order decision and customer unit price.

2. electronic menu board: remote price change, real-time update, high-definition dish display

Make the menu "live" and put it into long-term use at once.

1. Cloud remote management, effective in minutes

Through the cloud management background, you can upload new dishes, adjust prices and arrange promotional content at any time on your computer or mobile phone, without going to the store or reprinting. price changeWithin 30 secondsIt will take effect synchronously in all terminals. For chain brands, the headquarters can manage all store menu contents in a unified manner to ensure consistent brand information.

2. 4K HD dynamic display to stimulate the desire to place an order

The use of high-definition LCD screen, with bright colors and balanced brightness to present food pictures and short videos, food visual effects significantly improved. Support multi-form display of pictures, videos, package recommendations and promotional content, effectively driving additional purchases and increasing customer unit prices.Restaurant electronic menuThe ability to display dynamically is a visual advantage that traditional paper menus cannot match.

3. Replace the hidden cost of printing, a long-term benefit of investment.

Electronic menu boards replace ongoing design, printing, labor replacement costs and lost revenue due to information lag with a one-time hardware investment. For restaurants that reprint 6-10 times a year, equipment investment can usually be recovered through cost savings within a few months.

4. Multi-form deployment, suitable for a variety of store scenarios

It supports wall-mounted, vertical, bar desktop and other installation forms. The screen size covers 21.5 to 27 inches and is suitable for different positions such as door head, hall, bar counter, window, etc. Commercial grade hardware design, adapt to the catering environment high frequency use and long standby demand.

For an in-depth understanding of the technical scheme of the electronic menu board, please refer:Application Trend of Digital Signage in Catering Scene。

3. desktop ordering machine: self-service ordering, payment, write-off, member linkage whole process closed loop

Reduce artificial dependence, ease peak pressure, precipitate business data

1. Self-service ordering, peak diversion

Intelligent ordering machineLet customers browse the dishes and place orders independently, and the manual pressure at the front desk is significantly reduced. In the fast food scenario, the time taken to order the meal can be reduced from an average of 2.5 minutes to 45 seconds, and the number of turnaround times per table at noon peak can be increased from 3.2 to 4.5, with a turnover rate of about 40%.

2. Payment write-off integration

Integrated WeChat, Alipay and other mainstream payment methods, ordering and payment are completed at the same terminal, and orders are directly connected to the back kitchen, thus reducing missing orders and wrong orders from the source. The system supports real-time synchronization of order status, and customers can check the progress of meals by themselves.

3. Member linkage and precision marketing

The ordering machine can connect to the store membership system and support functions such as member login, point deduction, stored value consumption, coupon write-off, etc. In the process of ordering, members are naturally guided to register and accumulate points, marketing is integrated into the experience, and the re-purchase rate is effectively improved without disturbing customers.

4. Visualization of business data

The system automatically precipitates business data such as order quantity, ranking of hot-selling dishes, unit price of customers, sales volume of time period, etc., providing data support for store selection, pricing, scheduling and marketing decisions. Multi-store data can be viewed centrally, which is convenient for the headquarters to conduct business analysis.

5. Minimal interaction, all age friendly

The interface design is simple and intuitive, reduces the operation level, and is sensitive to touch. Support multi-language switching, adapt to the needs of foreign customers in tourist areas, airports, international chain and other scenes.

For the system adaptation and POS docking capability of the desktop ordering machine, please refer:Catering intelligent equipment system integration scheme。

4. adaptation scene: milk tea shop, Chinese restaurant, western restaurant, fast food chain

The pain points of different formats are different, and the combination plan is also different.

Other formats such as snacks, simple meals, baking, canteens, etc., can also be flexibly configured according to the store area, passenger flow characteristics and budget electronic menu board and desktop ordering machine combination.

The detailed landing plan of each format can be referred:Catering Digital Signage Scenario Deployment Guide。

5. landing cases and cost reduction and efficiency advantages

The following are typical improvement directions for the industry, with actual results varying depending on store size and format

Three Dimensions of Cost Reduction, Efficiency Increase and Income Increase

For more industry practices to reduce costs and increase efficiency, please refer:Path Analysis of Digital Catering Cost Reduction and Efficiency Increase。

6. system adaptation and after-sales operation and maintenance: access to the existing system, landing worry-free

Don't overthrow the original system of the store, one-stop deployment and long-term maintenance

1. Compatible with mainstream cashier, member and takeaway systems

Catering intelligent equipmentIt can be connected to the mainstream POS cash register system, member management system, take-out platform and ERP system in the market, with order synchronization and data exchange. Stores do not need to replace the existing software system. The system adopts the local area network cloud dual-mode architecture, and the basic functions can still be used normally in the weak network or offline state.

2. Commercial grade hardware, adapt to the catering environment

The equipment adopts fan-free heat dissipation design to avoid equipment failure caused by oil pollution and high temperature environment in catering places. Support long-term continuous operation and more than 14 hours of service days uninterrupted operation, the failure rate is significantly lower than traditional equipment.

3. One-stop landing service

Provide door-to-door installation, system debugging, staff operation training of the whole process of service. Chain brands can replicate deployment solutions to quickly complete multi-store rollout. Support OEM/ODM customization, including brand Logo, interface style, boot screen, etc.

4. After-sales operation and multi-store management

7 × 24 hours after-sales response, support remote operation and maintenance and regular system upgrade. The headquarters can monitor the running status of the equipment in each store through the central management platform, and automatically alarm for abnormalities. IT personnel can remotely diagnose, restart or adjust parameters, thus greatly reducing the demand for on-site maintenance. In the multi-store scenario, the headquarters manages the menu content in a unified way, and the store manager can update the information of a single store in real time through the mobile terminal, taking into account brand unity and local flexibility.

For the technical details and operation and maintenance plan of system adaptation, please refer:Guide for System Integration and Operation and Maintenance of Commercial Display Devices。

7. Frequently Asked Questions (FAQ)

For more industry FAQs and technical answers, please refer:Common Questions and Answers on Selection and Deployment of Commercial Display Devices。

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