Shangchao and Shopping Center Digital Signage Solution Advertising Machine and CMS Management_Advertising Machine Digital Signage Solution_Solution

Supermarket and Shopping Center Digital Signage Solution Advertising Machine and CMS Management

Release date: 2026-10-12

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Supermarket · Shopping Center · Digital Signage Solution

From street window to shelf end, a centrally managed store display solution

For chain stores and shopping center operators, it covers six types of equipment: double-sided window advertising machine, vertical advertising machine, wall-mounted advertising machine, water brand advertising machine, electronic menu board and container bar screen, and is equipped with a self-developed CMS content management platform to realize unified headquarters release, differentiated store scheduling and multilingual content management.

External diversion to in-store conversion, according to customer line distribution
Six types of display equipment cover drainage, shopping guide, promotion, catering scenes
Self-developed CMS supports multi-store, multi-screen and multi-language management.
OEM / ODM / CKD / SKD multiple cooperation modes

Chain Store Supermarket Shopping mall System integrator Brand Agent/Distributor Advertising Media Company

retail-digital-signage-layout-for-supermarket-and-shopping-mall

Operation status

Paper materials can't keep up with the rhythm of stores.

The promotion cycle is shortened, the number of stores is increasing, and the demand for regional differentiation is rising. The management of traditional posters and price tags is becoming the efficiency bottleneck of chain operation.

Slow replacement and inconsistent execution

After the headquarters distributed the materials, the printing, cutting and posting time of each store were not uniform, and the online rhythm of the activity was difficult to align.

Printing and logistics links more

Every promotion has to be reprinted and distributed. There are many versions of materials and there is great pressure on store inventory and disposal.

Unable to update flexibly by time period and region

Breakfast, lunch, night market menu is different, different city promotion strategy is different, paper materials are difficult to be presented in time.

Two types of role requirements coexist

Supermarket focuses on the transformation of commodities and promotions, while shopping centers focus on guidance, tenant services and advertising space operations, requiring the same manageable content system.

Point Planning

First determine the customer line, then determine the type of equipment

Supermarket and shopping centers have different operational objectives and different point logic. It is recommended to clarify the tasks undertaken by each point before matching the display device and content policies.

Dimension	Chain Store Supermarket	Shopping mall
Core objective	Commodity sales, promotion and transformation, fresh food, member operation	Passenger flow guidance, tenant services, advertising space operation, event promotion
Key locations	Street window, entrance, main aisle, shelf end frame, cash register area, cooked food and baking area, fresh food stall	Facade, atrium, next to the escalator, elevator hall, service desk, public passage, food court
Content focus	Prices, promotions, new products, members, menus, sold-out information	Brand, guide, activities, tenant advertising, investment information
Decision-making role	Store Operations, Procurement, Market	Property, investment, market, operation
Landing focus	Power supply network, shelf load-bearing, fresh moisture-proof, cash register line	Fire access, lifting approval, public safety, night brightness, tenant coordination

shopping-mall-public-area-wayfinding-display — Shopping center public area guide and advertising space

Customer Mover/Operational Objectives	Typical point	Core task	Recommended equipment
Out-of-store drainage	Street window, mall facade, entrance outside	Attract into the store, display promotion and brand	Double-sided window advertising machine
First contact in store	Main entrance, atrium, next to the escalator	Brand image, big promotion, activity diversion	Vertical advertising machine
Channels and Decision Points	Main passage, cylinder, cashier area and elevator hall	Commodity shopping guide, promotion reminder, promotion and transformation	Wall-mounted advertising machine
Shelves and price tags	Shelf edge, end rack, stacking head and freezer edge	Price synchronization, commodity description, promotion tips	Container strip screen
Temporary and flexible scenarios	Flash area, holiday activity area, new product trial sales area	Rapid deployment, flexible point change	Water brand/A advertising machine
Catering and Fresh Food Transformation	Cooked food area, baking area, fresh food stalls, food court	Menu, price, package, sold out information update	Electronic menu board

Product Selection

Six types of display devices, corresponding to six operational tasks

Each type of equipment has a clear applicable point and content form to avoid the mismatch of brightness, size and installation method caused by "one model playing the whole field. Click the product title to view the corresponding product page.

Out-of-store drainage double-sided-window-digital-signage-for-supermarket-storefront

Double-sided window advertising machine

Turn street windows into remotely updatable advertising spots. The outer screen faces passers-by and displays promotion, brand and business information. The inner screen faces customers entering the store and displays commodities, member activities and store services.

Highlight Panel Internal and external double screen Glass installation Floor/Hoisting/Wall Mounting

The brightness of the outer screen should be adapted to the sunlight environment to avoid being unable to see clearly during the day.
Inside and outside screen brightness, color temperature, visual angle can be configured separately
Pay attention to heat dissipation, sun protection, body thickness and maintenance space
Suitable for supermarket entrance, convenience store, shopping mall street tenants

CMS Adapter:The internal and external screen content is scheduled independently, and the playback plan is set according to business hours, promotion cycle and holidays. Template library and multi-language materials are supported.

Entrance and Atrium floor-standing-digital-signage-in-shopping-mall-atrium

Vertical advertising machine

Suitable for shopping mall atrium, supermarket entrance, next to the escalator, service desk and brand activity area. The core value is high exposure, mobile, can quickly change points, can also be used as a shopping center can be rented advertising space.

43 / 50 / 55 / 65 / 75 inches Single-sided/double-sided Landing movement

Size selection by viewing distance and point space
The stability of the base, anti-toppling design and routing mode shall be confirmed in advance.
The double-sided version is suitable for atriums and passageways where people pass in both directions.
Shopping center scenes need to consider fire exits and transportation lines

CMS Adapter:Grouping and scheduling by region, floor and point, supports horizontal screen, vertical screen and split screen content, and multi-store activities can be synchronized with one key.

Channels and Decision Points wall-mounted-digital-signage-for-supermarket-aisle

Wall-mounted advertising machine

Save floor space and put content on the customer decision path. Applicable to the main channel, cylinder, cashier area, elevator hall, service desk and member area.

Horizontal/vertical screen Split Screen Playback Timed and Loop Playback

Vertical screen is suitable for menus, price lists, product posters and short videos
Focus on brightness, resolution, viewing angle and support load
Space for power supply, network, cooling and maintenance shall be reserved during the design stage of the store.
Shangchao can be used for shelf end racks, pile heads and cashier queuing areas.

CMS Adapter:Group management by store, region, and shelf type, support price and promotion template content, and continue to play local cache when the network is disconnected.

Temporary and flexible scenarios portable-a-frame-digital-signage-for-retail-promotion

Water brand/A advertising machine

Low fixed input, high frequency multiplexed mobile digital signage. It is suitable for pop-up shop, holiday promotion, trial sale of new products, temporary price change in stores, atrium activities in shopping malls and exhibition guidance.

Folding movement Battery/Power Change content in the cloud

Faster deployment, smaller footprint, easy to allocate between stores
Focus on folding structure, battery solution, stability and protection level
Suitable as a standardized promotional tool for chain stores
Shangchao can be used for import promotion, tasting area and pile head.

CMS Adapter:Cloud update content, stores do not need local operation; Support offline playback, automatic synchronization after network recovery, set the playback plan according to the activity cycle.

Catering and Fresh Food

digital-menu-board-for-supermarket-food-court

Electronic menu board

Covering supermarket cooked food area, baking area, fresh food stalls, convenience store fresh food area, as well as shopping mall food court, coffee tea and fast food stalls.

Desktop/wall mount Horizontal/vertical screen Multilingual Menu

Update prices, packages, new products and sold-out status in real time
Presentation of breakfast, lunch, afternoon tea and dinner menus at different times
Can display nutrition information, allergen tips and two-dimensional code point single entrance
Pay attention to anti-oil pollution, easy cleaning, heat dissipation and long-term operation ability

CMS Adapter:Multilingual menu management, time-based scheduling, and quick update of sold-out status; Linkage with POS, inventory or ordering systems can be customized by project.

Shelves and price tags shelf-edge-strip-display-for-supermarket-shelf

Container strip screen

The long-strip display screen installed at the edge of the shelf, end rack, stack head and freezer directly presents the price, promotion and commodity description at the position where customers pick up the goods, replacing the traditional paper price tag and jump card.

long bar screen Shelf edge installation multi-screen splicing Freezer optional

Suitable for shelf laminate, end rack and stacking head, screen length can be selected according to floor height
Support multi-screen horizontal splicing to form a continuous shelf information belt
Display prices, specifications, origin, promotional information and two-dimensional code
Key points of procurement: installation method of buckle, concealment of routing, moisture-proof and applicability of freezer

CMS Adapter:Manage prices and promotional content by shelf, category and store group, and support multi-screen synchronous update and partition scheduling.

Self-developed software

Self-developed CMS content management platform

Six types of equipment access to the same set of content management system, headquarters, regional and stores according to the authority of cooperation, to achieve multi-store, multi-screen, multi-language content unified release.

Multi-store and multi-screen management

Group by region, store type, screen size and point
Headquarters, regional, single store three-level content management structure
Support batch selection screen to publish the same content

Content scheduling and templates

By Region, Store Type and Time Period
Template library, material library and multilingual content management
Support promotion calendar, holidays and new product listing templates

Split screen and content combination

Video, picture, text, weather, time combination
Two-dimensional code, RSS and other information modules can be freely laid out
Adapt to the ratio of horizontal screen, vertical screen and long bar screen

Permissions and Auditing

The headquarters, regional manager and single store clerk set the operation scope respectively.
Content submission, review, release and withdrawal process
Suitable for shopping center multi-tenant and multi-brand scenarios

Offline Play and Continuation of Network Breaking

Local cache content, continue to play when the network is disconnected
Automatically sync up-to-date content after network recovery
Suitable for underground floor and public area network fluctuation scenarios

Open Docking and Deployment

Support for white-label CMS and private deployment
Can interface with customer's existing platform
POS, inventory, order system docking customized by project

cms-multi-store-content-management-dashboard — Self-developed CMS multi-store content management interface schematic

(CMS is a self-developed content management platform, the specific function list, interface capabilities and deployment methods, the product and R & D team to confirm the results shall prevail.).

Type selection comparison

Six types of equipment selection matrix

A combination of multiple types of equipment is often required within the same store. The following table can be used for internal evaluation and point allocation.

Product	Typical point	Installation method	Content type	CMS adapter	Applicable Customers
Double-sided window advertising machine	Street window, supermarket entrance, shopping mall front tenants	Floor/hoisting/wall-mounted double-sided	Promotion, brand, two-dimensional code, business information	Internal and external screen independent scheduling, multi-language, template	Chain supermarket, convenience store, shopping mall street brand store
Vertical advertising machine	Atrium, Entrance, Escalator, Service Desk	Floor-standing, single-sided/double-sided	Brand, activity, guide, advertising space	Multi-store grouping, horizontal and vertical screen, split screen	Shopping centers, supermarkets, brand activists
Wall-mounted advertising machine	Main passage, cylinder, cashier area and elevator hall	Wall hanging, horizontal screen/vertical screen	Commodity, price, promotion, guidance	Group Management, Template, Network Discontinuation	Supermarket, convenience store, drugstore, shopping mall public area
Water brand/A advertising machine	Flash, promotion, tasting, temporary guidance	Folding mobile, battery/power	Temporary promotions, events, new products	Change content in the cloud, play plan, offline play	Chain stores, mall activists, exhibitions
Electronic menu board	Cooked food, baking, fresh food, food court	Desktop/wall mount, horizontal and vertical screen	Menu, price, package, sold out	Multilingual, time-split, Sold-Out Update	Chain catering, supermarket fresh food area, food plaza
Container strip screen	Shelf edge, end rack, stacking head and freezer edge	Shelf buckle/embedded/hanging	Price, specification, promotion, two-dimensional code	Grouping by shelf and category, multi-screen synchronization	Chain supermarket, convenience store, drugstore

Equipment boundary tips: double-sided window advertising machine focuses on glass installation and highlighting both sides inside and outside; Double-sided vertical advertising machine focuses on atrium landing; Hoisting double-sided screen focuses on ceiling hoisting; Water brand machine focuses on movement and battery; Menu board focuses on catering time-by-time content; Container bar screen focuses on shelf laminate and price tag.

Procurement Assessment

List of B2B Purchasing Decisions

Six dimensions that can be directly used for internal evaluation and supplier comparison.

Display Performance

Size and installation method: wall hanging, floor, hoisting, desktop, double-sided
Resolution: FHD, 2K, 4K is necessary
Brightness: indoor routine, highlight window display, semi-outdoor separate description
Source and quality of panel
Commercial grade 7 × 24 hour operation capability
Viewing angle, color gamut and long-term playback stability

system and hardware

Android Scheme and Chip Platform
Memory, storage, Wi-Fi, Bluetooth, 4G/5G, Ethernet interface
Video and image format support
Split screen, timing playback, loop playback capabilities
External camera, sensor, printer, scan code device support

CMS Content Management

Cloud release, group management and multi-store batch operation
Multi-language interface and multi-time zone scheduling
Disconnection Playback and Local Cache
Content moderation, permission assignment, templates and material libraries
White label CMS, private deployment or platform docking capability

Installation and Project Landing

Wall-mounted, floor-mounted, hoisting, embedded or desktop installation
Store power supply, network, wiring, heat dissipation and maintenance space
Shang Chao: shelf load-bearing, fresh moisture-proof, cash register moving line
Shopping center: fire escape, lifting approval, ceiling bearing, night brightness
Installation drawings, operation manuals and training materials

Compliance and Export

Confirm the certification scope item by item according to the target market
RoHS
LVD / CE related requirements
PVOC (East African market), RETIE (Latin American segment)
ISO9001, ISO27001, ISO45001 and other system certification

Business and Services

MOQ and Mixed Batch Policy
Prototype policy and test support
Packaging, transport protection and site commissioning requirements
Spare Parts Planning and Aftersales Response Process
Training Materials and Technical Documentation

The specific model, target country and order configuration are different, and the scope of certification shall be confirmed item by item; MOQ, delivery date and warranty policy shall be subject to the actual sales policy.

Cooperation mode

Cooperation Value of Source Factory Self-developed CMS

The integration of R & D, production and sales, hardware and content management platform are supported by the same team, which helps to shorten the communication link and project landing cycle.

digital-signage-oem-odm-factory-production-line

Manufacturing and Quality Control

Integration of R & D, production and sales to shorten communication links
Incoming inspection, production process inspection, aging test, factory calibration and packaging inspection
Support prototype testing and mass production connection

overseas-digital-signage-project-support-and-training

Overseas Project Support

Technical data and remote debugging support
Spare parts planning and after-sales response
Training for operators and administrators
CMS Use Training and Content Release Guidance

OEM

Logo, packaging, system interface, boot screen customization, suitable for brand agents to establish their own brand product line.

ODM

Size, appearance, structure, hardware configuration and software function customization, suitable for integrators with clear project requirements.

CKD

Parts export, suitable for local assembly and local production requirements.

SKD

Semi-bulk exports, taking into account tariff costs and local assembly capacity.

Customer type	Main Demand	Recommended cooperation mode	Key Support
Brand Agent/Distributor	OEM products, regional sales, prototype display	OEM OEM, regional cooperation	Logo, packaging, system UI, prototype policy, sales data
System integrator	Project selection, batch supply and technical coordination	Project customization, bulk purchase	Selection recommendations, technical documentation, batch delivery, remote support
Retail Chain Customers	Pilot stores, chain replication, unified management	Pilot-Replication-Scale	Store location plan, CMS training, batch content management
Advertising Media Company	Screen networking, content delivery, advertising space operation	Equipment CMS Scheme	Networking configuration, content publishing, ad scheduling
Mall Operator	Public area guidance, brand advertising, activity promotion	Vertical/double-sided/hoisting scheme	Point design, content management, equipment procurement or leasing program

Project implementation

Nine Stages from Requirements Communication to Long-Term Operations

Advance by project phase, not simply "order-ship".

Requirement communication

Number of stores, location type, target market, content management needs.

Site investigation or drawing evaluation

Power supply, network, installation location, viewing distance and environmental conditions.

Scheme design

Product selection, size, brightness, installation method and CMS configuration.

Prototype testing

Content effect, brightness, network, CMS management and installation adaptation.

Mass production

OEM / ODM customization, quality control, aging test and packaging.

Export and Logistics

Certification documents, mode of transport, customs clearance information and destination port arrangements.

Installation and commissioning

Device launch, CMS binding, content publishing and network verification.

Training acceptance

Operator training, administrator training, acceptance criteria and after-sales process.

Long-term operation

Content updates, CMS usage optimization, spare parts and expansion procurement.

The delivery date of the prototype and mass production depends on the customization scope, quantity and certification requirements, and the specific results of the project confirmation shall prevail.

Typical Scene

Three typical application scenarios

The following is a description of typical application scenarios, which can be adjusted according to the actual store structure and operational objectives.

Scene 1: supermarket chain window

Double-sided window display promotion and brand advertising
Inner display member activities or product recommendations
Headquarters through the self-developed CMS unified release of activity materials
Each store is scheduled differently by region and time period.

Scene 2: Shopping Center Atrium and Public Areas

Vertical advertising machine for brand activities, guidance and advertising space operation
Wall hanging advertising machine for elevator hall, passageway and service desk
Double-sided lifting screen is used in the atrium or escalator area with dense flow of people.
CMS supports multi-tenant, multi-floor, multi-event scheduling

Scene 3: Shangchao Fresh Food Area and Food Plaza

The electronic menu board displays prices, packages, sold-out status and time-by-time menus.
Wall hanging screen is used for stall promotion, member discount and code scanning list guidance
The water brand machine is used for temporary activities, new product tasting and holiday promotion.
Container bar screen synchronization shelf price and promotional information

Frequently Asked Questions

Procurement FAQ

What is the MOQ of OEM advertising machine? Can mixed batch different models?

The MOQ and mixed batch policies depend on the model and customization scope, and are subject to the confirmation of the sales policy.

Can I customize the logo, boot screen, case color, size and software interface?

Support OEM and ODM customization, covering Logo, packaging, system interface, boot screen, size, appearance and hardware configuration. The specific scope is evaluated according to the project.

How long is the delivery date for prototype and mass production?

The delivery period depends on the customization scope, quantity and certification requirements, and needs to be checked item by item during the project confirmation phase.

Do you support 110V/220V and different plug types?

The voltage and plug type can be configured according to the target market, and the specific model specifications and order requirements are confirmed.

Does self-developed CMS support multi-store, multi-language, regular release and split screen?

Support multi-store and multi-screen grouping management, multi-language content, timing scheduling and split-screen layout. The function list is subject to product confirmation results.

Does the CMS support white labeling, private deployments, or docking with existing systems?

Support white label and privatization deployment scheme, and evaluate the docking with the customer's existing platform or business system by project.

What certifications are required in the target market?

Common directions include RoHS, LVD / CE related requirements, PVOC, RETIE and ISO system certification, which need to be confirmed item by item according to model, target country and order configuration.

How to provide warranty, spare parts and after-sales support for overseas projects?

Warranty period, spare parts plan and after-sales response process are subject to actual sales policy, and technical data, remote debugging and training support can be provided.

Get Shangchao/Shopping Center Digital Signage Scheme and Quotation

Provide the number of stores, point type and target market, we will match the equipment selection, CMS configuration and project landing suggestions for you.

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