General outline of advertisement splicing screen plan: how to choose shopping malls, stores and transportation hubs

The selection logic of advertisement splicing screen and monitoring splicing screen is completely different: monitoring should "see clearly and see completely", while advertisement should "see beauty and promote action". The core of the advertising project is not the screen itself, but the complete delivery of the "content management of the information release system of the screen playback box"-whether the brightness is enough, whether the content can be managed remotely, and whether the public information can be released first, all determine the advertising effect more than the patchwork numbers. This article only talks about one thing: how to choose the three types of advertising scenes of shopping malls, stores and transportation hubs, give configuration conclusions, quick look-up tables and decision-making rules, and the details of accessories such as broadcast boxes and information release systems will be undertaken by various topics.

The underlying differences between 1. advertising scenarios and surveillance scenarios

First distinguish two sets of selection logic, this is the premise of the full text (brightness and patchwork for the industry experience reference value):

Common misconceptions in selection: the shopping mall scheme copies the monitoring configuration, with insufficient brightness and too wide stitching; Stores ignore remote management and have high operating costs in the later period. Transportation hubs ignore the priority logic of public information and advertisements; Only the screen body does not count as the playback box and the information release system. This article is broken down scene by scene.

2. three types of advertising scene core difference comparison

This is the core index of the full text, and subsequent scenario chapters are linked back to this table:

3. Scene 1: Mall

3.1 Scene Features

• Various installation positions: atrium hoisting, entrance wall, escalator entrance, window.
• Large viewing distance span: Atrium looks 5-10 meters from a distance and 2-3 meters from a close distance.
• Strong demand for creative displaySpecial-shaped splicing, vertical screen splicing, L-shaped screen, etc.
• Frequent content updates: Promotions, festival themes, brand carousels.
• Multi-merchant management: A shopping mall manages multiple advertising spaces and multiple merchant content.

3.2 Configuration Conclusion

Creative Display Scheme of 3.3 Mall

• Vertical screen splicing: Close to 1:3 shocking vertical screen ratio, suitable for window scenes, quickly grab attention in noisy environments.
• profiled splice: Vertical screen, diamond, arc and other irregular design, breaking the rectangular aesthetic fatigue, suitable for the hall, street window.
• L-shaped/arc-shaped splicing: Fit with the building structure of the atrium corner to form an immersive visual experience.

3.4 Split Screen and Content Strategy

• Integration of the big picture: Multi-screen linkage plays a complete advertisement blockbuster, suitable for new product release and brand story.
• zoning personalization: The background manages the content of each screen independently, and different areas play exclusive information flow according to marketing strategies.
• Multi-merchant split screen: A splicing screen displays multiple merchant advertisements at the same time, and cooperates with passenger flow analysis to feedback the communication effect.

Typical project portrait (desensitized): the atrium of a shopping center adopts 2 × 4 layout, 1.8mm stitching and hoisting. the information release system manages multi-merchant content according to floor partitions and operates during business hours. The specific configuration is subject to the project survey.

4. Scene 2: Stores

4.1 Scene Features

The store scene covers chain brand stores, retail stores, restaurants, beauty, car 4S stores, etc., the core features are:

• Limited installation space: Window, wall, column, need to maximize visual impact in a limited space.
• Close viewing mainly: Customers are 1-3 meters away from the screen and have high requirements for patchwork and picture quality.
• High brand tonality requirements: Picture quality directly reflects the brand image.
• Multi-store unified management: Chain brands need to remotely manage all store screens in a unified manner.
• Increasing demand for interaction: Touch interaction, scanning code drainage, etc.

4.2 Configuration Conclusion

Partition Design of 4.3 Stores

• Window area: vertical screen splicing, display brand image, new product release.
• Product area: horizontal screen or horizontal and vertical mixing, showing product details and usage tutorials.
• Cashier area: small size splicing screen, display promotional information, membership rights.
• Experience areaTouch splicing screen, interactive experience, product query.

Remote management requirements for 4.4 stores

The core pain point of chain brand stores is the unified management of multiple stores, and the information release system needs to support:

• Remote Publishing: The headquarters produces content in a unified way and publishes it to all stores with one click.
• Scheduled power on/off: Automatically switch the screen according to business hours.
• Branch differentiation: Different stores play different content according to regional strategy.
• Remote monitoring: View the screen running status of each store in real time.
• Content moderation: Headquarters reviews store custom content.

5. Scene 3: Transportation Hub

5.1 Scene Features

The advertising screens of airports, subways and other transportation hubs should carry the two functions of public information release and commercial advertising at the same time. The core features are:

• Public information priority: Flight/train number information, boarding gate changes and safety tips must be released first.
• Large passenger flowThe average daily passenger flow can reach tens of thousands to hundreds of thousands.
• Short viewing time: Passengers have a short stay and advertisements need to grab attention within a few seconds.
• 7 × 24 operation: The transportation hub operates around the clock, and the screen cannot be shut down.
• Ambient light complex: The ambient light of the terminal and station hall is complex and requires high brightness.
• Multi-party participation: Multi-party coordination among operators, advertising operators and brands.

5.2 Configuration Conclusion

The Integration Strategy of 5.3 Public Information and Advertising

This is the biggest technical difficulty in the traffic hub scenario, four management methods:

• partition management: The screen is grouped by area. Each group is scheduled independently and does not affect each other. The screen and layer can be adjusted independently.
• Time-sharing management: Automatic suspension of commercial advertising during peak hours, priority release of flight/train information.
• Layered Display: The main screen plays public information, with advertisements and scrolling subtitles superimposed on the bottom or side.
• Emergency priority: In case of emergency, public information covers all screens with one click.

5.4 installation and operation requirements

• Recessed space shall be reserved for embedded installation, and the left and right sides shall exceed the screen by about 5cm and the top by about 10cm, which is convenient for maintenance.
• Industrial-grade low-heat, long-life components, support intelligent screen anti-burning, to prevent long-term boot burn LCD.
• Remote operation and maintenance: remote parameter configuration, software upgrade, status monitoring.

Quick Look-up Table for Selection of Three Types of Scenes in 6.

6.1 selection according to budget grade

6.2 selection by brightness

6.3 selection by content management requirements

Decision-making rules for the selection of 7. advertising scenarios.

The quick look-up table gives the conclusion, and this chapter gives the basis for judgment. Before the scheme is designed, it is seated according to the ambient light and viewing distance:

8. Three Scene Playback Scheme Combination Conclusion

Common Misunderstandings in 9. Advertising Scene Selection

1. mall copy monitoring configuration?The monitoring screen of 500cd/m may not be enough in the store window, and 700cd/m needs to be highlighted.
2. only look at patchwork don't look at the brightness?Under the strong light environment, the brightness affects the viewing effect more than the patchwork.
3. Stores ignore remote management?Chain stores do not have a messaging system and operating costs are extremely high.
4. Transport hubs ignore public information priorities?Public information must take precedence over commercial advertising, otherwise it violates operational norms.
5. Is it only the screen body or the play box?The core of the advertising screen is the content management system, and the broadcast box and the messaging system cannot be omitted.
6. Ignore 7 × 24?Store windows and transportation hubs must be 7 × 24 and industrial-grade panels are required.
7. Vertical screen scheme ignores playback box adaptation?Vertical screen splicing requires the playback box to support vertical screen output and splicing.

10. FAQ

1. How big is the stitching screen for the atrium of the shopping mall?The atrium is more than 5 meters away and 3.5mm is acceptable. The entrance and window are 1.8mm close.
2. How bright does the window advertising screen of the shopping mall need?The window-facing and strong light environment is 700cd/m, and the light controllable area is 500 enough.
3. How to do unified management of multi-store splicing screens?Headquarters-store two-level letter distribution system: headquarters unified release, store differentiation adjustment, content audit.
4. How do transport hubs balance public information and advertising?Zoning, time-sharing, layering, emergency coverage of the four means, public information priority.
5. Does the advertisement splicing screen need to be equipped with a processor?Single signal source advertising screen is not required; Multi-screen special-shaped, multi-signal mixing is required.
6. How to choose the playback box and information release system?The playback box looks at the output resolution, the number of splicing routes and remote management. The messaging system looks at hierarchical management and multi-screen synchronization.
7. What is the difference between vertical screen splicing and horizontal screen splicing?Vertical screen is suitable for window brand display, horizontal screen is suitable for atrium large picture.
8. Does the advertisement splicing screen need 7 × 24?Store windows and transportation hubs must be 7 × 24, and industrial panels must be selected. The atrium of the shopping mall is only open during business hours.
9. shopping mall shaped splicing how to do?The building structure is determined first, and then the splicing layout is designed according to vertical screen, L-shape and arc shape. The processor supports special-shaped window opening.
10. Advertising splicing screen budget about how much?According to the four parts of "screen body + play box + message sending system + structure installation", the reference ratio of screen body is 50%-60%, and the specific quotation shall prevail.
11. How to realize remote release of advertisement splicing screen?Yunxin sends a system playback box, and the content produced by the headquarters is released to all screens with one click.
12. Is it necessary to match the touch box?Store experience areas and exhibition halls need interactive time matching; Pure advertising display is not required.

XI. Summary: Advertising splicing screen is the delivery of "screen system content"

Three types of scenario selection core logic:Shopping malls emphasize creative display and multi-merchant management, stores emphasize brand tonality and remote unified management, and transportation hubs emphasize the integration of public information and advertising.. Before designing the scheme, use the decision rules in chapter 7 to determine the brightness and stitching, then use the quick look-up table in chapter 6 to determine the playing scheme, and finally confirm the content management requirements.