Application Scheme of Shopping Mall Inquiry Machine and Shopping Guide Screen | Floor Navigation Interactive Marketing-QUNMAO Qunmao

Quick answer: how to choose and use the shopping mall inquiry machine and shopping guide screen

Main points of this paper

• There are three types of people: customers, merchants and operators, with different demands.
• The key to floor navigation is 3D maps, shop search, shortest paths and cross-floor guidance.
• Interactive marketing should take "inquiry" as the entrance, and string coupons, activities and member services into conversion paths.
• The value of mall data is in anonymously aggregated statistics, not in tracking individual behavior.
• The 14-unit, 14-day project in Singapore can be used as a delivery reference for overseas commercial projects.

Introduction: Why do the inquiry machines in shopping malls often "only have advertisements"

In many shopping centers, you can see a similar situation: customers turn around the atrium with their mobile phones twice, but still can't find the store they want to go to, so they have to go to the service desk to ask; the shop location on the paper guide board is outdated, the merchant has moved to a new address, and the old location is still written on the board; the promotion has already started, and the content of last month is still on the screen.

There are also some shopping malls equipped with inquiry machines, but regard them as a "touching advertisement screen": there are only carousel advertisements in the interface, the navigation function is simple, and the information update is operated manually one by one. Over time, customers no longer use, equipment has become a decoration.

The value of the shopping mall inquiry machine lies not in the size of the screen, but in the accuracy of navigation, whether the content is new or not, whether the inquiry can be converted into consumption, and whether the data can be operated in compliance.

QUNMAO Qunmao was established in 2005. It has long provided touch inquiry all-in-one machines, digital signage and self-service terminals for public places and business scenes, and delivered many projects for overseas customers. The following content comes from our experience in the design and delivery of solutions in the mall scenario.

The inquiry demand in the shopping mall: three kinds of people, three kinds of demands

The shopping mall inquiry machine serves not only customers, but also merchants and operators. If the demands of the three parties are not unified, the system will be difficult to use for a long time.

Floor Navigation: From Plan to 3D Guide

Navigation is the most basic and easily inspected function of the shopping mall inquiry machine: it will be reused only if it is found.

3D indoor map and shop search

The floor plan is not friendly to most customers, especially in shopping centers with many floors and mixed formats. The 3D indoor map can visually display the floor structure, passageway, elevator and store location. With store search, customers can see the destination by entering the name or clicking on the classification.

Shortest path and cross-floor guidance

The really useful navigation is not just marking the end point, but giving an executable route: starting from the current equipment location, via which channel, in which elevator to transfer, and to which floor. QUNMAO's guide scheme supports shortest path guidance, cross-floor and cross-building navigation, and can automatically recommend the nearest straight ladder.

Optional Features

• Reverse search:Combined with parking lot information, help customers find the location of the vehicle.
• Multilingual:Support multi-language interface switch, suitable for international passenger flow more shopping malls.
• Route printing or scanning code to take away:Let the customer take the route with him.

How to Turn Drawings into 3D Maps

The mall only needs to provide PDF or CAD drawings, which are converted into 3D maps by QUNMAO's team, and provide installation guidance and software teaching. Software buyout, no annual fee, within a year to provide free updates. The more standardized the drawing, the faster the conversion.

Brand Inquiry and Member Service

The way customers find a store is not consistent: some people remember the name of the store, some people just want to eat, and some people just want to see a certain floor. The query path should be as diverse as possible.

Multi-Path Brand Search

• By name:Enter the brand name or keywords, suitable for targeted customers.
• By Category:Food and beverage, clothing, children, digital, etc., suitable for shopping mall customers.
• By floor:Browse all the shops on a certain floor, suitable for customers who have reached a certain floor.

Membership and Benefits Services

On the inquiry machine, customers can bind members by scanning codes, inquire about points and rights, receive coupons, and print vouchers when needed. This kind of function needs to interface with the member system and small program of the store to keep the data consistent with the line.

Peripheral Configuration

For locations where membership services and slip printing are required, a 27-inch high inquiry terminal with two-dimensional code scanning, card reader and thermal printer can be selected. In the need for depth of the location, the K-type horizontal query machine.

Interactive marketing: let the inquiry machine become the entrance of transformation

The moment the customer checks the store is the most natural contact point for the store to interact with the customer.

Common interactive play

Connection between standby content and touch content

When the device is not operated, it can play promotional content to attract attention; once the customer touches it, it immediately switches to the navigation and query interface. In this way, the same device can "attract people" and "retain people".

Point location and equipment configuration: how to divide the work between inquiry machine and shopping guide screen

The inquiry machine is responsible for "in-depth inquiry" and the shopping guide screen is responsible for "display and diversion". The division of labor between the two is clear, and the information system of the mall is complete.

Typical points and equipment recommendations

Form selection: horizontal, vertical and wall

The K-type horizontal inquiry machine adopts an inclined plane structure, which is suitable for scenes that require a long time to browse and search, and the common size is 32 to 55 inches.Vertical typeSmall footprint, suitable for passage and entrance; wall-mounted machine type suitable for elevator hall and wall space. Three types of forms can be used together in the same shopping mall.

Requirements of the mall scene for reliability

• The mall usually runs all day, and the equipment needs to be suitable for long hours of work 24/7.
• Industrial grade panel, metal body and 3mm tempered glass, both durable and appearance.
• The hardware supports 110-240V voltage, which is easy to deploy in different countries and regions.
• Capacitive multi-touch support, system optional Android or Windows.

Content Management: How Promotional Information is Updated in Real Time

The content of the mall is alive. Updating a slow screen is worse than no screen at all.

Core Capabilities of Cloud Content Management

• Playlists and scheduling:Playback schedule can be preset by time, date, period.
• Split screen display:The same screen can display video, pictures, text and real-time data at the same time.
• Emergency Interluding:Emergency notifications or limited-time events that can be updated in real time and played immediately.
• Remote management:Remote restart, volume adjustment, system upgrade, switch screen scheduling, and can view the online or offline status of the device.
• Permission rating:You can create sub-accounts and assign permissions according to Content Editing, Device Management, and Hierarchical Management.

Updated example of division of responsibilities

Data Value: What to See and What Not to See

The value of store data lies in "anonymous aggregation", not in "tracking individuals". The boundaries are clearly drawn so that data can be used in a long-term and compliant manner.

Data that can be seen

• Popular search terms:Stores and categories that customers search most often.
• The most frequently queried shops:Reflect the customer's concern and the difficulty of finding.
• Point usage period:The peak usage of each point in a day.
• Function entry click distribution:Customers are more likely to use navigation, membership, or activities.
• Coupon collection:The touch effect of the marketing entrance.

Data that should not be logged

Personal movement trajectory and identity information. The QUNMAO solution does not record customer trajectories, and the data kanban only makes anonymous aggregation statistics. This not only meets the general requirements of privacy protection, but also makes the store more confident in external communication.

How to use the data

• A store is frequently searched but rarely reached, indicating that path tips or guide information need to be optimized.
• The long-term low utilization rate of a certain point indicates that the position or orientation is worth adjusting.
• Popular categories and search terms can provide reference for investment and floor layout.
• The clicks on the entrance of various activities can be used to adjust the sorting of marketing positions.

Interfacing with the existing system of the mall: compliance and system compatibility

The earlier the docking problem is confirmed, the smoother the launch will be. It is recommended that systems, networks and compliance requirements be reconciled at the programme stage.

Common docking objects

Deployment mode and network

• Server Deployment:It can be hosted in QUNMAO or deployed locally in the mall.
• Network access:Support Gigabit cable and WiFi, optional 4G module.
• Disconnection operation:When the network is disconnected, the device can continue to run using the local cache.

Equipment Compliance

Store equipment needs to pay attention to electrical safety, electromagnetic compatibility and environmental protection requirements, export projects also need to check the destination access requirements, specific to the project location regulations and bidding documents shall prevail. QUNMAO holds CE, FCC, RoHS, LVD, EMC, ISO 9001, ISO 27001, ISO 45001 and other certificates. See Qualification Certificate Page。

QUNMAO Singapore Mall Case: Whole Mall Layout, 14 sets, 14 days

This is a shopping mall project completed by QUNMAO in Singapore: the whole shopping mall has a unified layout with a total of 14 sets of equipment. It takes only 14 days from order confirmation to on-site acceptance.

Project Overview

Customer needs

The customer is the operator of a multi-floor shopping center and hopes to establish a unified guidance and inquiry system throughout the mall: customers can find stores and understand activities without relying on the service desk; The operation team hopes to update the content centrally instead of operating one by one. In addition, the store's passenger flow is international, and the interface needs to support multiple languages; the time limit is very tight, and the delivery needs to be completed within two weeks.

QUNMAO's program

Point layout of the whole mall

14 sets of equipment are distributed according to the customer's moving line, covering the main entrance, atrium, elevator hall on each floor, service desk and parking lot connection port:

Software and Content

After the mall provided the drawings, QUNMAO converted them into 3D indoor maps and established a store database. The interface supports multi-language switching, and customers can switch languages directly on each device. When the device is in standby, it will turn on the mall activities. After touching, it will enter the navigation and query interface. The content is managed by the mall operation team through the cloud background.

Hardware and Reliability

The equipment adopts industrial-grade panel and metal body, suitable for all-day operation in shopping malls. The hardware supports 110-240V voltage, which can be directly adapted to the local power supply without additional modification.

14 day delivery timeline

Three Challenges and Solutions in the Project

Challenge 1: Convert drawings into 3D maps

The shopping mall is a multi-floor structure, and the relationship between elevators, escalators and passages is complex, and the accuracy of drawings directly affects the accuracy of navigation. In the first stage, we confirmed the drawing format and floor naming rules with customers, and processed them by floor layers, and focused on checking the positions of elevators and escalators to ensure the rationality of cross-floor paths.

Challenge 2: Multilingual and Store Data

Shopping mall passenger flow internationalization, the interface needs to support multi-language. The store name and classification are subject to the data provided by the store. We sorted out the data template in advance and collected the store name, floor and classification at one time to reduce repeated modifications in the later period.

Challenge 3: 14 days of intense construction

It takes 14 days to complete drawing conversion, equipment production, testing, transportation and installation, without much buffer. We have taken three measures: set the position and configuration at one time in the first two days; Software production and equipment configuration are parallel; Test one by one before leaving the factory to reduce rework after arriving.

Project Results

• To customers:The query device can be found at the main nodes of the mall, and the store can be found through 3D maps and path guidance, reducing the dependence on the service desk.
• For service personnel:Repeated problems such as "where is a store" and "how to get there" are reduced, and you can focus on consultations that require manual processing.
• To the operations team:Store information and promotional content are updated uniformly through the cloud background without having to operate one device by device.

14 sets of equipment shall be installed and adjusted on site within 14 days and delivered for use.

Customer feedback

Effect evaluation: what indicators to use to judge

The assessment should be based on the actual data of the mall itself. It is recommended to determine the indicators before going online and resume trading on a quarterly basis after going online.

In terms of evaluation methods, it is recommended to compare the data before and after the launch, and pay attention to the changes during holidays and large-scale activities. It should be emphasized that the effect of the equipment varies according to the size of the store, the line of movement and the mode of operation, and the evaluation should be based on actual data, rather than relying on fixed expected figures.

Procurement and acceptance checklist: compliance and system compatibility are checked together.

It is much more effective to put the list before the contract than to discover the missing items at the time of acceptance.

List A: Requirement Confirmation

• Floor Numbers, Areas and Drawing Formats (PDF or CAD)
• Point List and Point Quantity
• Interface language requirements and store name data sources
• Systems to be docked: membership, applets, parking, advertising scheduling
• Peripheral requirements: code scanning, card reading, slip printing
• Server Deployment: Managed or Local
• Power and Network Conditions

List B: Compliance and Information

• Equipment certification (such as CE, FCC, RoHS, LVD, EMC)
• Supplier system certification (e. g. ISO 9001, ISO 27001, ISO 45001)
• Interface description document and docking scheme
• Data and privacy description: do not record customer trajectory, only do anonymous statistics
• Software license method and update instructions (buyout, free update period)
• Description of warranty and after-sales response

Bill C: Acceptance

• Check 3D map with actual floor and store location
• Route guidance: whether the routes on the same floor, across floors and across buildings are reasonable.
• Touch accuracy and response speed
• Content update and emergency broadcast test
• Docking test with member system and small program
• Disconnection operation and recovery test
• 24 hours continuous operation test
• Appearance and installation stability inspection

Why choose QUNMAO QUNMAO

Shopping mall projects involve hardware, software, content and system docking. Suppliers need not only supply capacity, but also overall delivery capacity. QUNMAO’s strengths are evident in the following aspects:

• Established in 2005:Long-term focus on display and self-service terminal equipment.
• Large-scale manufacturing base:It has three bases, of which Guangzhou Huadu production base covers an area of 330,000 square meters and employs more than 1,000 people.
• For the global market:Products are sold to more than 100 countries and regions, familiar with overseas projects in the language, power and certification requirements.
• Hard and soft one:Hardware, 3D guide and cloud CMS are the responsibility of the same supplier, reducing docking links.
• Complete qualification:Hold CE, FCC, RoHS, LVD, EMC, and ISO 9001, ISO 27001, ISO 45001 certificates.

To learn more about the company, you can visit About Us。

Frequently Asked Questions

Conclusion: A good shopping mall inquiry machine is an inquiry machine that can be used and updated quickly.

The requirements of the mall scene for the inquiry machine can be summarized as four points:Navigation accuracy, new content, ability to transform, data compliance. Hardware parameters are only the foundation, and what really determines the value of the project is the quality of the 3D guide, point planning, content operation and maintenance, and data boundaries.

QUNMAO Qunmao from equipment manufacturing to software, content management and project delivery, to provide hardware and software integrated shopping mall query and guidance solutions. Singapore's 14-unit, 14-day mall layout is just one example of our overseas delivery experience. Choosing a supplier who understands both equipment and mall operations can save the project a lot of detours.