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Release date: 2026-10-26
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Self-service ordering machine and scanning code ordering are currently the two most commonly compared ordering methods in catering stores. One should put equipment in the store and the other should let customers use their mobile phones. Many bosses ask:Which one should I choose in the end?
We areQUNMAO (Qunmao), the source manufacturer of self-service ordering machine products in China, also provides ordering software and supports running customer-owned software. So our position is:First, explain the real advantages and disadvantages of the two methods clearly, and then tell you when to single choose and when to parallel.The threshold for scanning code and ordering is low, the start is fast, and it is suitable for member operation. The ordering machine is stronger in peak diversion, dependence on customers' mobile phones, on-site guidance and brand display. Most mature stores finally choose the two in parallel.
Contrast caliber description:This article does not write a specific price, nor does it make up "what percentage increase". Each conclusion indicates the basis-either the parameters in the product specification, the mechanisms observed in the project, or the assumptions you need to verify with your store data. Chapter 7 will teach you how to verify.
Fixed terminals in stores. The customer completes the selection, payment and number collection on the device. QUNMAO ordering machine is available in desktop, wall hanging (base can be added) and vertical forms, with a screen of 15.6 "to 32",1920 × 1080 IPS,Capacitance G G Touch, running Windows 10/11, can install QUNMAO ordering software or customer-owned software.
Customers scan the two-dimensional code with their mobile phones and complete the order on the small program or web page. Stores do not need to put terminals, two-dimensional code posted on the desktop, entrance, sign or cash register. The ordering interface runs on the customer's own mobile phone.
The key difference between the two is"Who owns the screen and the network": The screen and network of the ordering machine belong to the store, and the experience is controlled by the store. The screen and network for scanning the code and ordering belong to the customer, and the experience is affected by the customer's mobile phone, traffic and habits.
It should be noted that there are two ways.not mutually exclusive. As long as they share the same menu and order system, they can run in parallel, and the orders all enter the same back-kitchen order process. This is also the premise of the "combination play" behind.
There is also a third reference: the cashier's manual valet order. It is not the object of comparison in this article, but in many stores, manual ordering is still the bottom plan and should not be completely canceled.
The following is a "six-round" comparison. Each round has a judgment, but the judgment hasApplicable conditionsFor another store, the conclusion may be different.
This round we don't talk about specific prices, nor do we measure the total cost of ownership, just compareWhere the money is spent。
| Input Item | Self-service kiosk | Scan the QR code to order. |
|---|---|---|
| Hardware | Need to purchase terminal equipment | Basically no hardware |
| Point modification | Power supply, network cable and installation location are required | Only two-dimensional code material |
| Software | QUNMAO software or customer-owned software | Small programs or web systems, mostly for subscriptions or development. |
| Store expansion copy | Need equipment arrival and installation, batch pre-installed | Copy fast, material printing can be |
| Maintenance | Cleaning, paper, network, equipment maintenance | Two-dimensional code material update, system operation and maintenance |
| customer-side dependence | Do not rely on the customer's mobile phone. | Relies on customer phone, network and authorization |
The screen of the ordering machine is 21.5 "to 32" vertical screen, with large pictures and texts and large buttons. The interface is completely designed by the store and can be optimized for "all customers. The interface of scanning code and ordering is on the small screen of customers. Authorization, attention or login are often required for the first use, but the old customers are very skilled in ordering orders with their mobile phones.
Note: The length of the bar only indicates the strength of the tendency, not the measurement data. * The premise that the ordering machine is more friendly to the elderly customers is that the interface design is reasonable and there is on-site guidance.
In theory, there is no upper limit to the "parallel ability" of scanning the code to order food-one mobile phone per customer. However, in reality, during peak hours, customers have to find the two-dimensional code first, wait for the page to load and complete the authorization. This period of waiting will accumulate at the entrance. The advantage of the ordering machine isOn-site diversion: It itself is the "entrance" that customers can see when entering the door. Multiple devices are parallel, and vertical devices are used for entrance diversion, making the queuing line clearer.
In recommending packages, adding materials and matching, both can be done through interface design. The difference is the mechanism:
The visual impact of large-screen pictures is strong. When customers see the dishes and recommendations on the spot, impulse purchase is more likely to occur. QUNMAO ordering machine supports bar code and two-dimensional code scanning, which can identify member codes and write off coupons.
With small programs, public numbers, member App natural get through, more suitable for private domain operation, points, pull new fission and re-touch after the order.
Ordering is only the first half, and the second half is "making a list, making a meal, calling a number and taking a meal".
The ordering machine needs maintenance: clean the screen, replace the paper roll, check the network. But the hardware itself can be made very stable. QUNMAO ordering machines have undergone 48-hour aging tests before leaving the factory. Each machine is attached with SN serial number and test report. It supports self-starting and timing switch machines. The maintenance door can directly maintain the power supply and main board. Daily maintenance does not require disassembly of the whole machine.
There is no equipment to maintain for scanning and ordering, but it relies on customers' mobile phones, operator networks, third-party applet platforms and system service providers. Once there is a problem with the platform or the local network fluctuates, the store cannot control it.
The first six rounds are all "efficiency" dimensions, but there is another dimension for food and beverage stores:store image. The ordering machine is a device placed in the store. Its appearance, size, color, and interface style will affect customers' first impression of the brand. QUNMAO order machine provides white and black body, supports Logo and appearance customization, can be consistent with store decoration, and even become a part of the brand.
The "brand image" of scanning the code and ordering is reflected in the two-dimensional code materials and mobile phone pages. Stores need to make the table stickers, cards and small program pages exquisite enough, otherwise it is easy to give people the impression of "improvisation.
| Time and Customer | Only when scanning code | Parallel Post |
|---|---|---|
| Morning rush: Office workers in a hurry | Looking for two-dimensional codes, scanning codes, and other pages, it is easy to jam at the entrance. | Old customers scan the code and order in advance, while new customers order at the ordering machine site. |
| Lunch: Groups and families | Sweep the code after seating, and order smoothly | The entrance ordering machine takes the number, and the table is swept to add dishes. |
| Afternoon Tea: Young Customers | Member scan code, re-purchase smoothly | Members scan the code, new customers try fresh food at the ordering machine. |
| Late Peak: Tourists vs. Take-out | Tourists have no traffic or are unwilling to authorize, and the abandonment rate increases. | Tourists use multi-language ordering machines with pre-order numbers. |
Putting the conclusions of the six rounds into the specific format, we get the following scenario matrix. It is aStarting point, the final choice depends on store data verification.
| Business format | Recommended method | Main reasons | Points to note |
|---|---|---|---|
| fast food chain | The ordering machine is the main one, and the scanning code is the auxiliary one. | The peak is concentrated, and the entrance needs on-site diversion. | Sweep codes are used for members and take-out pre-points. |
| Dinner Restaurant | Sweep yards mainly, ordering machine at the door | Seats fixed, order time loose | The ordering machine at the door handles number taking, pre-ordering and taking out. |
| Tea Shop | Parallel | Many options, member marketing is important | The ordering machine is responsible for the site of new customers, and the scanning code is responsible for the re-purchase of old customers. |
| Coffee roasting | Parallel | The morning rush hour should be fast, and old customers should order it often. | Sweep the code and order in advance, take the number of the ordering machine and take the cup. |
| Food Plaza | Parallel | Multi-brand sharing, large customer flow | Ordering machine centralized ordering island sweep code pre-point |
| Snack Noodles | Sweep yards or small ordering machine | Simple menu, low unit price | Priority is given to stable orders, not blindly on the big screen. |
QUNMAO has mature methods for the configuration differences of different formats in form, size and peripheral equipment, as well as the arrangement of points and moving lines after the ordering machine enters the store, which can be communicated separately in combination with your store drawings.
In QUNMAO projects, parallelism is the most common scenario. The key is that the two entrances share the same set of menus and orders to avoid "changing both sides of the menu" and "checking both sides of the order". There are four common combinations:
For parallelism to be successful, the software layer must do three things:Menu Unity(Price, selling and package changes take effect everywhere),Order unification(Orders from both entrances enter the same backstage and back kitchen),Unification of Members(The same member can be identified on both sides).
In terms of software, QUNMAO offers two paths: using QUNMAO's own ordering software, or running customer-owned software. The ordering machine runs Windows 10/11, can install third-party software, and isPOS terminalThe hole is reserved. If you already have a small program for scanning the code and ordering, we will cooperate to complete the equipment adaptation and adjustment, making the ordering machine a new entrance to your system.
The specifications and parameters shall be taken from each specification: the wall-mounted model is 2024-10 version, and the vertical model is the new version. The two are slightly different in processor, memory and hard disk options. Please refer to the model specification for details. For differences in hardware configuration, please referQuery Machine Hardware Configuration Guide. The overall selection of ideas can also be readordering machine hardware procurement guideThe comparison and scene matching of horizontal, vertical and wall-mounted forms can be referred.How to choose the horizontal, vertical and wall-mounted type of inquiry machine。
These three points are not hardware problems, but software docking problems. This is also why we let the software team participate in the joint debugging in the early stage of the project, and will not wait for the equipment to arrive at the store before starting the test.
A fair comparative article must put out the short board of both sides. The following are the real problems we have seen in the project, whether it is the ordering machine or the scanning code.
我们见过不少门店反映"点餐机没人用"。回访后发现,多数情况并不是设备问题,而是点位不对、动线没设计、员工没引导、首页不清晰这四件事。同样,扫码点餐"转化低",也多半是二维码位置和引导出了问题。无论选哪种,上线后前两周的引导,决定了顾客习惯能否养成。
如果你决定尝试并行,我们建议用下面的节奏,分阶段验证,而不是一步到位。
| Phase | Time | What to do? | Acceptance criteria |
|---|---|---|---|
| 准备 | Week 1 | 整理菜单与会员接口;提供门店图纸与客流;确认软件方案 | 软件接口清单与点位方案已确认 |
| 试点安装 | Week 2 | 一家门店安装设备并联调两个入口 | 两个入口订单进入同一后厨出单 |
| 试运行 | 第 3–4 周 | 员工引导,收集数据,与基线对比 | 设备稳定,流程跑通,数据可对比 |
| 复盘 | 第 4 周末 | 评估点位、界面、引导话术 | 形成可复制的门店模板 |
| 铺开 | 之后 | 按模板批量生产、预装、到货安装 | 各店按同一标准验收 |
并行上线之后,员工的角色会发生变化,需要提前沟通:
任何第三方给出的"哪个更好"都只能做参考。最可靠的方法,是在你自己的门店里做一次小规模的对照测试。
在引入点餐机(或扫码)之前,先记录至少两周的基线数据:
对比结果是否可信,取决于口径。要保证:对比的时间段相同(同样的工作日、周末、午晚高峰)、客流水平相近、菜单一致、促销活动一致、统计方法一致。口径不一致得出的结论,不如不做。
| Dimension | 权重(你来定) | 点餐机得分(1–5) | 扫码得分(1–5) |
|---|---|---|---|
| 高峰分流 | |||
| 顾客覆盖面 | |||
| 客单价与加购 | |||
| 会员沉淀 | |||
| 出餐衔接 | |||
| 运维省心程度 | |||
| 投入门槛 |
权重由你的业务重点决定:如果你最在意高峰,"高峰分流"权重就高;如果最在意会员,就加重"会员沉淀"。分数按试点结果打,不要凭感觉。
我们是点餐机的源头制造商,但我们从来不建议客户"一刀切"地去掉扫码,或者"一刀切"地全上点餐机。真正好的方案,是根据你的客群、业态和现有系统,决定哪个是主入口、哪个是辅助入口。把门店图纸、客流和现有软件资料发给我们,QUNMAO 的工程团队会给出一份并行方案,并说明每个配置的取舍。
阿联酋迪拜一家休闲餐饮集团,旗下 6 家门店此前一直使用扫码点餐,客群中游客占比高,高峰时入口拥挤,不少游客因为没有本地流量或不愿授权而放弃扫码。集团希望在不推翻现有扫码系统的前提下,增加点餐机作为第二个入口。
| Project | Content |
|---|---|
| Customer type | 迪拜休闲餐饮集团 |
| 门店数量 | 6 家 |
| 每店配置 | 2 台立式 32"(QM-L3226DC,含 NFC 刷卡)+ 2 台壁挂 27"(QM-2725DC) |
| Total | 24 台 |
| Software | 客户自有点餐软件,同时接入其扫码小程序,两个入口共用菜单与订单 |
| Language | 阿拉伯语、英语双语界面 |
| Delivery cycle | 4 weeks |
客户将上线前一个月的扫码单独运行数据作为基线,上线后连续观察一个月,对比同样的时间段:
项目结束后,QUNMAO 项目团队回访了集团运营负责人与门店经理。运营负责人认为,最有价值的是"没有推翻原有扫码系统",点餐机只是多了一个入口,订单和会员依然统一管理。门店经理反馈,游客顾客对点餐机的接受度高于预期,多语言界面和现场引导降低了顾客的使用门槛。集团同时提出,希望后续新店在装修阶段预留电源和网线位置,并考虑用扫码预点加点餐机取号的方式处理外带高峰。
QUNMAO 成立于 2005 年,是中国自助点餐机产品的源头制造商,拥有三大生产基地,其中广州花都基地占地 330,000 ㎡,员工 1,000 余人,产品出口 100 多个国家和地区。在并行方案中,我们可以提供:
取决于你的客群和高峰情况。如果顾客以熟悉手机点单的本地熟客为主、座位固定,扫码可能已经够用;如果游客多、入口拥挤、需要现场引导,点餐机可以作为第二个入口。
可以,前提是软件层统一。QUNMAO 点餐机可以运行客户自有软件,也可以使用 QUNMAO 点餐软件,我们配合联调。
保留人工点单口,同时在点餐机旁安排引导员,并让界面步骤简单、字体大。点餐机在设计合理时,对没有智能手机或不熟悉扫码的顾客更友好。
小店预算和空间有限,可以先从扫码起步,或者选择桌面款点餐机放在收银台。具体取决于客流与菜单复杂度。
这取决于你使用的小程序或系统服务商。选择系统时,应事先确认数据归属和导出方式。点餐机使用客户自有软件时,数据由客户自己掌握。
可以,这是很常见的路径。只要软件层预留了新入口,点餐机可以作为第二个入口接入,不需要推翻原有系统。
自助点餐机与扫码点餐,不是"谁取代谁",而是"谁来承担哪一段"。扫码点餐起步轻、适合会员运营;点餐机在高峰分流、顾客覆盖和现场引导上更强。对多数餐饮门店来说,最稳妥的路径是:先用数据确认你的客群和高峰特征,再决定主入口与辅助入口,最后用试点验证。QUNMAO 作为中国自助点餐机产品的源头制造商,愿意把硬件、软件和部署经验都放在你的试点方案里。
想知道你的门店适合哪种形态和配置?请把门店图纸、客流情况和现有系统资料发给 QUNMAO,我们按你的实际情况提供方案与报价。想先了解报价构成,可阅读影响点餐机报价的因素。
产品详情:Vertical self-service ordering machine (21.5/32/43 inch) · Wall-mounted self-service ordering machine (21.5/27/32 inches) · All-in-one desktop ordering machine
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